# Product Dashboard

## User Engagement Dashboard

<table><thead><tr><th width="250">Metric</th><th>Description</th></tr></thead><tbody><tr><td>Daily Active Users (DAU)</td><td>The DAU represents the number of unique users who engage on a daily basis.</td></tr><tr><td>Monthly Active Users (MAU)</td><td>Number of unique users engaging monthly.</td></tr><tr><td>Churn Rate</td><td><p>Percentage of users who stop using the product in a given period.</p><p>[(Start Users − End Users) ÷ Start Users] × 100</p></td></tr><tr><td>Referral Domains</td><td>Sources of traffic (search, social, direct, etc.). Click 'View All' for detailed reports.</td></tr><tr><td>MAU Consumption</td><td>Monthly active user credit usage (for usage-based pricing).</td></tr><tr><td>Stickiness Rate (DAU ÷ MAU)</td><td>Frequency of return visits. Filtered date reports are available on the line chart’s nodes.</td></tr><tr><td>Adoption</td><td>The report includes page views for the top 5 most visited pages, as well as the number of unique visitors, including anonymous ones. Click 'View All' for detailed reports.</td></tr></tbody></table>

<figure><img src="https://1535888196-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fbc2nibKwy27UEWgzIr5B%2Fuploads%2FwDV3iksPcmcGocKzYX1G%2Fimage.png?alt=media&#x26;token=62bada48-7272-411f-b612-48ada2a37631" alt=""><figcaption></figcaption></figure>

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<figure><img src="https://1535888196-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fbc2nibKwy27UEWgzIr5B%2Fuploads%2FE4TgKeje1pHDsnDC3EGh%2Fimage.png?alt=media&#x26;token=7af35dbc-5252-49ce-b72b-a93d825284ab" alt=""><figcaption></figcaption></figure>

## Conversion Rate Dashboard

<table><thead><tr><th width="250">Metric</th><th>Description</th></tr></thead><tbody><tr><td>Average Time Spent per User</td><td>Total Time Spent ÷ Total User Count. Higher values indicate stronger engagement and interest.</td></tr><tr><td>Conversion Rate</td><td>Measures the percentage of tracked visitors who became identified users by signing up or logging in. Formula: (Identified Users ÷ Total Tracked Users) × 100.</td></tr></tbody></table>

<figure><img src="https://1535888196-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fbc2nibKwy27UEWgzIr5B%2Fuploads%2F9JN68SvzfviFC4u1EPhH%2Fimage.png?alt=media&#x26;token=a7d05421-4a94-42a6-b2bc-c142060e6b18" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1535888196-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fbc2nibKwy27UEWgzIr5B%2Fuploads%2FoIPBwBrFGaNGkvoZvf8W%2Fimage.png?alt=media&#x26;token=84203c71-7b39-4f0c-b263-34b09b821e40" alt=""><figcaption></figcaption></figure>

## Customer Satisfaction & Retention Dashboard

<table><thead><tr><th width="250">Metric</th><th>Description</th></tr></thead><tbody><tr><td>NPS (Net Promoter Score)</td><td>The score indicates the likelihood of recommending the product to others. The product is highly recommended to others.</td></tr><tr><td>CES (Customer Effort Score)</td><td>Ease of completing tasks or getting help.</td></tr><tr><td>CSAT (Customer Satisfaction Score)</td><td>Satisfaction with specific interactions.</td></tr><tr><td>Like/Dislike Feedback</td><td>Quick sentiment check on features or content.</td></tr></tbody></table>

<div data-full-width="false"><figure><img src="https://1535888196-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fbc2nibKwy27UEWgzIr5B%2Fuploads%2FhiyH8Cz1z1rCOu0JuRUa%2Fimage.png?alt=media&#x26;token=9b41e491-260b-402f-b0bb-fc303e20ce11" alt=""><figcaption></figcaption></figure></div>

## User Engagement Success Dashboard

<table><thead><tr><th width="250">Metric</th><th>Description</th></tr></thead><tbody><tr><td>Success Rate</td><td>(Total Completed by All Users ÷ Total Items Assigned) × 100. Higher values indicate better usability and adoption.</td></tr></tbody></table>

<div data-full-width="false"><figure><img src="https://1535888196-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fbc2nibKwy27UEWgzIr5B%2Fuploads%2FTGEXiTNjPmeb0oHTOE3D%2Fimage.png?alt=media&#x26;token=6423aae0-8f2f-471c-aa65-6b1e7db724a5" alt=""><figcaption></figcaption></figure></div>

**How to set your time zone?**

In all dashboards, feature reports, the data is shown according to the time zone that has been set in the profile section.

You can edit your time zone by going to the profile page in settings and update your time zone as per your needs.

<figure><img src="https://1535888196-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fbc2nibKwy27UEWgzIr5B%2Fuploads%2FeuLAjns3PrpJUdbgvV9C%2Fimage.png?alt=media&#x26;token=6dcea51d-5858-4949-95bd-10268765c554" alt=""><figcaption></figcaption></figure>